Entrepreneurship 101: Three-Hour Presentation (WBI)

Entrepreneurship 101: Three-Hour Presentation Agenda

Part 1: Introduction to Entrepreneurship (30 minutes) - Dr. Mike Greenwood

• Overview: Discuss the entrepreneurial mindset and key characteristics of successful entrepreneurs.
• Opportunity Identification: Briefly cover methods to identify and assess business opportunities.

Part 2: Developing the Business Idea (30 minutes) - Dr. Mike Greenwood

• Idea Generation: Share techniques for brainstorming and creative thinking.
• Validation: Introduce basic validation tools like market feasibility and the Lean Startup approach.

Part 3: Essentials of Business Planning (30 minutes) - John Lohmann

• Business Plan Components: Outline the structure of a simple business plan.
• Goal Setting and Financial Basics: Highlight how to set realistic goals and basic financial projections.

Part 4: Marketing and Sales Overview (30 minutes) - John Lohmann

• Marketing Basics: Brief discussion on creating a marketing strategy and understanding the target market.
• Sales Fundamentals: Introduce basic sales techniques and the importance of customer relationships.

Part 5: Funding and Legal Considerations (30 minutes) - Sandie Cataldo

• Financing Options: Overview of different funding avenues like bootstrapping, loans, and investors.
• Legal Basics: Discuss the importance of choosing the right business structure and understanding regulatory requirements.