Entrepreneurship 101: Three-Hour Presentation (WBI)

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Name: Entrepreneurship 101: Three-Hour Presentation (WBI)
Date: August 14, 2024
Time: 9:00 AM - 12:00 PM EDT
Registration: Register Now
Event Description:

Entrepreneurship 101: Three-Hour Presentation Agenda

Part 1: Introduction to Entrepreneurship (30 minutes) - Dr. Mike Greenwood

  • Overview: Discuss the entrepreneurial mindset and key characteristics of successful entrepreneurs.
  • Opportunity Identification: Briefly cover methods to identify and assess business opportunities.

Part 2: Developing the Business Idea (30 minutes) - Dr. Mike Greenwood

  • Idea Generation: Share techniques for brainstorming and creative thinking.
  • Validation: Introduce basic validation tools like market feasibility and the Lean Startup approach.

Part 3: Essentials of Business Planning (30 minutes) - John Lohmann

  • Business Plan Components: Outline the structure of a simple business plan.
  • Goal Setting and Financial Basics: Highlight how to set realistic goals and basic financial projections.

Part 4: Marketing and Sales Overview (30 minutes) - John Lohmann

  • Marketing Basics: Brief discussion on creating a marketing strategy and understanding the target market.
  • Sales Fundamentals: Introduce basic sales techniques and the importance of customer relationships.

Part 5: Funding and Legal Considerations (30 minutes) - Sandie Cataldo

  • Financing Options: Overview of different funding avenues like bootstrapping, loans, and investors.
  • Legal Basics: Discuss the importance of choosing the right business structure and understanding regulatory requirements.
Mount Wachusett Community College
Leominster Location
Date/Time Information:
August 14 from 9am - 12pm
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